La Junquera

Alfonso Chico de Guzmán, a fifth-generation farmer, and Yanniek Schoonhoven took over La Junquera with a vision to restore its degraded land through regenerative agriculture. Inspired by the need for sustainable food systems, he transitioned the farm to practices that enhance soil health, biodiversity, and water conservation. His motivation comes from a deep commitment to future generations, ensuring that agriculture remains productive while reversing environmental damage.

Through innovation and collaboration, he has turned La Junquera into a learning center, demonstrating that sustainability and profitability can go hand in hand. Alfonso and his team believe that working in harmony with nature is not only a responsibility but also an opportunity to ensure ecosystem resilience and long-term profitability.